Run customer loyalty programs that turn ecommerce, retail, third-party store and distributor purchases into customers you know by name.
2.32×
Repeat purchase
Nature’s Fusions
65%
Retention
DefenAge
+25%
Spend per member
Hero Cosmetics
300+ brands running on TrueLoyal
Everything you need to build, launch and run a customer loyalty program. Know who buys you, wherever they buy you, and give them reasons to keep choosing you.
Run a customer rewards program that gives people a reason to tell you who they are. You set what every action is worth, the purchase, the review, the referral, the form, and you change it the afternoon you decide to. Rules, tiers and campaigns keep running once they are set.
A member photographs a receipt from any store. You get the line items, the total, the date and the store address, tied to a named buyer. Duplicate detection runs three ways so the repeat-purchase count stays honest.
Fan Club™ turns the people who already buy you into the people who talk about you. Members run missions for photos, posts and reviews, and rights are requested at submission and tracked to expiry, so the content is yours to run.
Ecommerce, retail and distributor purchases land on the same member record, so people earn and redeem wherever they actually buy.
Build an audience from anything on the member record, then hold a group back. A defined audience, a defined window and a holdout is what turns a number that went up into a result you can defend internally.
Purchase cycles run weeks or months apart, so a points-only program has nothing to say in between. Streaks give members a reason to come back by repeating an action you choose, and repetition is what turns it into a habit.
Reviews are the one part of your program that works on people who have never bought from you. Send members to write on Bazaarvoice or PowerReviews. We drive the volume, your review platform puts it on the retailer page.
| Attribute | Input type | Shown |
|---|---|---|
| Household size | Number | Yes |
| Dietary need | Dropdown | Yes |
| Preferred store | Dropdown | Yes |
| shopify_customer_id | Text | No |
Ask members directly. Household size, dietary need, preferred store, the flavour they would buy next. Every answer lands on their record as a field you can segment on, and it is the one kind of data a retailer can never sell you.
Set a mission, name the reward, and pay out when a member brings a friend. Referrals run like any other mission, including the ones that arrive as a receipt.
Churn prediction gives every buying member a Churn Status you can use as a condition in a campaign. Benchmarking scores your program out of 100 and sets it next to programs in your industry.
How many members purchased fewer than three times in the last 45 days?
Ask the AI assistant you already use how many members joined last week, or what your points liability is, and get the answer back from your own program data. No new interface to learn. In beta with Rewards customers, read access only.
Thirty minutes against your channels, your retailers and your numbers. We model the program economics before you sign anything.
Learn about our capabilitiesNew · In beta
Most loyalty teams get answers through dashboards and reporting requests. A question like which members are slipping away usually means a ticket, a data pull and a wait, and by then the moment to act has passed.
The TrueLoyal MCP connects your program to the AI assistant your team already uses, so the answer comes back from your own program data. No new interface to learn.
TrueLoyal MCP
ConnectedYou
What is my current points liability?
TrueLoyal
842,310
points outstanding
Across 19,480 members with a balance.
Also ask
New add-on
Advanced Analytics is an add-on to TrueLoyal Rewards. Churn prediction gives every buying member a Churn Status you can drop into a campaign as a condition. Benchmarking scores your program out of 100 and sets it next to programs in your industry.
See how it worksChurn prediction
LiveAudience
Reward
Benchmarking
LiveEight measures against programs in your industry, built from figures other programs publish.
Next purchase prediction
Coming soonWho is going to buy again, and when. Every member gets a buying state.
Beauty · Ecommerce
“We intuitively know that loyalty reward programs help increase repeat sales. The A/B testing helped quantify the impact.”
Fabricio Sant’Anna
Marketing Manager, Nature's Fusions
2.32×
increase in repeat-purchase revenue
Beauty · Skincare
“We love the strategic consultation offered by TrueLoyal throughout this journey.”
Annette Berg
Director of Customer Experience, DefenAge
65%
increase in consumer retention
CPG · Household
“The Simple Solutions community has become a resource across our entire marketing department, as it helps us solve a variety of our business challenges.”
Brand Manager
ARM & HAMMER
41K+
community members
You own the program and set the direction. We bring the people to run the workstreams you hand off, at whatever depth you need.
01
We look at how your consumers actually buy, set it against your goals, and design your customer loyalty program around that: the earning, the tiers, the member journey and a roadmap you can defend internally.
02
Ongoing expert backup for a team that still runs the program itself. Quarterly business reviews, a plan for the next quarter, a proven campaign library, and help getting approved campaigns live. You keep the keys.
03
Your operating team, without the hiring plan. You set the direction and the approvals, we bring the people and run the agreed workstreams: configuration, reporting, lifecycle marketing, financial management and partners.
The price is on the site because you should be able to qualify us out without booking a call. Receipt scanning, Advanced Analytics, Fan Club and the services layer on top, and your rep adds them to the quote.
See pricing and add-ons →Starting from
$999 / month
A white-label customer loyalty platform, built to be the hub of your retention stack, not another silo. 150+ connections live today, and an open API with webhooks and a test environment for everything else.
Ask us about your stack
It gives people a reason to tell you who they are, and a reason to come back. You pick the behavior you want more of, whether that is buying again, buying sooner, or buying more in one trip, and the program rewards it. The part most brands come for is the side effect: you end up knowing who your buyers actually are.
Consumer brands that sell through retail as well as their own site. We work across CPG, beauty and health, pet supplies, automotive, shopping and retail, DTC and B2B. If someone else owns the checkout for most of what you sell, that is the case it was built for.
More than the purchase. Members earn for completing a profile, answering a survey, writing a review or keeping a streak, as well as for buying. You set what each one is worth, and you change it the afternoon you decide to. Receipt scanning and referrals add more ways to earn as add-on modules.
Your team, with as much backup as you want. Rules, tiers and campaigns keep running on their own once they are set up. If loyalty is one of five jobs on someone’s desk, Loyalty Managed Services adds quarterly reviews, a plan for the next quarter and help getting campaigns live, and Loyalty Program Operations brings the people to run the workstreams you agree on.
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