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TrueLoyal® vs Yotpo Loyalty
When loyalty becomes strategic, make it the main product
TrueLoyal is a loyalty-first platform that brings loyalty, native reviews, permissioned UGC, and community onto one customer profile, built for programs that span ecommerce, retail, B2B, distributors, and multiple brands.
YotpoReviews → other engagement capabilities
TrueLoyalEverything → Loyalty → One customer profile
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Trusted by brands with loyalty programs that go beyond one storefront
One platform
Loyalty and reviews on one platform
TrueLoyal captures ratings and reviews natively and ties them to the same profile as purchases, rewards, referrals, and community. No second tool to stitch together, and no customer activity stranded in a separate system.
MA
Maya A.Member since 2024
GoldPurchase reward+64 pts
★★★★★
“Fast shipping and the rewards actually add up. Reordering every month now.”
Verified review+100 pts
Referral bonus+500 pts
Points ledger
Points are not just a marketing metric
Every point issued creates value the business may eventually owe. As programs grow across channels, brands need to accurately track issuance, redemption, expiration, adjustments, and outstanding balances. TrueLoyal puts the points ledger and loyalty rules engine at the center of the platform.
Points ledger
Points issued1,284,900
Points redeemed921,400
Points expired86,200
Adjustments4,150
Outstanding balance281,450
Omnichannel
One member, more than one channel
Your customer may order online, buy in a store, call a sales rep, scan a receipt, or purchase through a distributor. TrueLoyal connects those interactions to one loyalty profile. Add a channel to watch the profile build.
Run loyalty where your business already runs.
Connect loyalty activity with NetSuite so order data, customer records, and rewards work together across ecommerce and assisted sales channels.
Explore TrueLoyal for NetSuiteAdd a channel to build the profile
MA
One loyalty profileNew member
Add points belowpts
Community
Rewards build habits, Fan Club™ builds fans
Move your best customers beyond purchases. All of it connects to the same profile as loyalty activity.
Member discussions
Missions and challenges
Product sampling
Preference profiles
Reviews and UGC
Referrals and advocacy
Member updates
Content rights management
Fan Club™
August mission+50
Share your morning routine
RA
Rosa A.
Two months in and I am hooked. The refill program is genius.
New sample drop Claim yours
Proof
What loyalty-first looks like in practice
Stage 3 Motorsports
TrueLoyal helped Stage 3 move beyond flat discounts with a tiered program that rewarded purchases, reviews, and referrals.
+21%increase in repeat-purchase revenue
+26%increase in customer retention, in 3 months
Read the case study →.png)
Jeffers
A data-informed loyalty program increased the value and retention of existing customers.
2.17Xincrease in revenue per member
1.50Xincrease in consumer retention
1.60Xincrease in repeat purchase frequency
Read the case study →Customer voices
Loved by the teams who run the programs
48%
increase in revenue, year over year
Directly attributable to the TrueLoyal reward program. This is phenomenal.
Raphael FaccarelloE-Commerce Manager, Yonka Paris
26%
increase in customer retention, in 3 months
TrueLoyal’s structured approach to engagement was fantastic. The results in just 3 months are astounding.
Bill LindsayPresident, Stage 3 Motorsports
2.32×
increase in repeat-purchase revenue
We intuitively know loyalty programs help repeat sales. The A/B testing helped quantify the impact.
Fabricio Sant’AnnaMarketing Manager, Nature’s Fusions
65%
increase in consumer retention
We love the strategic consultation offered by TrueLoyal.
Annette BergDirector of Customer Experience, DefenAge
+21%
higher average order value
TrueLoyal’s suggestion to target customers to increase AOV worked very well.
Chris BairFounder, Keto Chow
+21%
purchase conversions, first 100 days
We are incredibly excited to see the immediate impact our community is having on our brand.
Amy Calhoun RobbVP of Marketing, Hero Cosmetics
Migration
Moving loyalty does not mean starting over
Move your loyalty program to TrueLoyal without losing your history. We help evaluate your existing program structure, member balances, tiers, earning rules, and connected systems, then map them into TrueLoyal.
Discuss Your MigrationFAQ
Questions, answered
Does TrueLoyal have native reviews?
Yes. TrueLoyal captures ratings and reviews natively and ties them to the same profile as loyalty, so you do not need a separate reviews tool. If you already run one, TrueLoyal can also connect to it.
Can TrueLoyal replace Yotpo Loyalty?
Yes. TrueLoyal covers loyalty, native reviews, UGC, and community on one platform, so it can replace a loyalty-plus-reviews setup and connect every action to one customer profile.
What is the difference between TrueLoyal and Yotpo Loyalty?
Yotpo Loyalty is ecommerce loyalty within a broader reviews and UGC platform. TrueLoyal is a loyalty-first platform for tiered, multi-brand, B2B, and omnichannel programs, with reviews, UGC, and community connected to one profile.
Which platform is better for B2B loyalty?
B2B and distributor loyalty is a core TrueLoyal use case, including assisted and ERP-connected orders.
Does TrueLoyal work with Shopify?
Yes. TrueLoyal connects with Shopify along with other ecommerce, retail, and ERP systems.
Does TrueLoyal integrate with NetSuite?
Yes. Connecting loyalty with NetSuite is a native strategic focus, so order data, customer records, and rewards work together.
Can TrueLoyal support multiple brands?
Yes. TrueLoyal supports multi-brand programs on one platform.
Can existing points and tiers be migrated?
Yes. The team will help evaluate your existing program structure, member balances, tiers, and earning rules as part of a migration.
Does TrueLoyal provide program strategy and managed services?
Yes. You can use the platform on your own or add program strategy, managed services, and full program operations.
Ready when you are
One platform for loyalty, reviews, and community
See how TrueLoyal connects rewards, purchases, native reviews, referrals, and community across your complete customer journey, on one profile.
Schedule a Demo