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Loyalty software that plugs into your VTEX storefront.
VTEX runs the commerce. TrueLoyal® runs the reason to come back: points, tiers and advocacy built on the order data your storefront already produces, across marketplace and direct.
- Native VTEX integration, orders and customers kept in sync.
- One program across marketplace, direct and retail channels
- Milenio drove 6x more articles read per member
- Trusted by Hyatt, Purina, Simon and Sherwin-Williams
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See a product walkthrough.
Trusted by leading consumer brands
What brands see once loyalty sits on the storefront.
Media & Publishing
6×
more articles per member vs. non-members
“Flexibility is key, the implementation was very fast. The team helped us in a lot of things.”
Juan Manuel Nava MadrazoChief Reader Revenue, Milenio
Health & Wellness
2.32×
increase in repeat-purchase revenue
“We intuitively know that loyalty reward programs help increase repeat sales. The A/B testing helped quantify the impact.”
Fabricio Sant’AnnaMarketing Manager, Nature’s Fusions
Beauty & Skincare
48%
increase in revenue, year over year
“Directly attributable to the TrueLoyal reward program. This is phenomenal!”
Raphael FaccarelloE-Commerce Manager, Yonka Paris
Food & Nutrition
21%
higher average order value
“TrueLoyal’s suggestion to target customers to increase their AOV worked very well.”
Chris BairFounder, Keto Chow
Beauty & Skincare
+21%
increase in purchase conversions, first 100 days
“We are incredibly excited to see the immediate impact our community is having on our brand.”
Amy Calhoun RobbVP of Marketing, Hero Cosmetics
Beauty & Skincare
65%
increase in consumer retention
“We love the strategic consultation offered by TrueLoyal.”
Annette BergDirector of Customer Experience, DefenAge
Home & Gifts
31%
more repeat-purchase revenue, in 3 months
“We witnessed an impressive increase in retention. We are incredibly happy with the results!”
Diane MisselOwner, Blue Rose Pottery
Pet Supplies
100K+
community members, 5,300+ reviews created
“We have these loyalists that we want to get the message out, to speak on our behalf, and in a more organic way than a brand trying to be the voice.”
Shonda BrownSr. Associate Brand Manager, ARM & HAMMER™ Cat Litter
Food & Beverage
+20%
increase in sales since community launch
“The community has really leant itself to being able to drive offline or in store sales by creating these missions for consumers to engage at a retail level.”
Christine HigleySr. Brand Manager, Veggies Made Great
Household
+16%
increase in product consumption, 41K+ members
“The Simple Solutions community has become a resource across our entire marketing department, as it helps us solve a variety of our business challenges.”
Brand ManagerARM & HAMMER™ Baking Soda
Automotive
26%
increase in customer retention, in 3 months
“TrueLoyal’s structured approach to create engagement with our customers was fantastic. The results we have witnessed in just 3 months is astounding.”
Bill LindsayPresident, Stage 3 Motorsports
Education
216%
greater engagement than last year’s Homecoming
“Everyone loves their 15 minutes of fame. We had hundreds of people tweeting us. It was wildly successful.”
Terry ConiglioDirector of Content Strategy, Georgia State University
Media & Publishing
See how Milenio increased articles read per member 6x
A fast implementation on an enterprise stack, with the flexibility to shape the program around reader behavior.
Read the case study →
Health & Wellness
See how Nature’s Fusions increased repeat-purchase revenue 2.32x
A/B tested against a holdout so the storefront lift could be proven rather than assumed.
Read the case study →
Your storefront closes the sale. Something has to bring them back.
VTEX is built to handle complex commerce: multiple brands, marketplaces and regions. A loyalty layer on top has to handle the same shape without a separate program per channel. Start with Rewards, grow into Fan Club™.
Watch: what makes a loyalty program work on VTEX
Why programs stall when rewards sit apart from the storefront and the order data, and how to fix it.
One member record across every channel you run.
Marketplace, direct, retail and app all resolve to the same person. That is the difference between a loyalty feature per storefront and a program per customer.
Two-way order and customer sync
One program across channels
Reviews on your product pages
Fast implementation, no replatform
VTEX plus the rest of your stack.
Your storefront, your ERP, your reviews platform and your email tools all resolve to the same member. No replatforming.
See it on your VTEX instance.
Bring your channel setup to the call and we will walk through exactly which records sync and in which direction. Book your demo today.
Book a Demo