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Rewards program software that turns points into repeat revenue.
Most points programs are a discount with extra steps. TrueLoyal® lets you reward any behavior you choose, at any value you set, with a rules engine your team changes without a developer.
- Points, tiers, milestones, gamification and rewards catalogs in one platform.
- Keto Chow lifted average order value 21%
- Nature’s Fusions grew repeat-purchase revenue 2.32x
- Trusted by Hyatt, Purina, Simon and Sherwin-Williams
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Trusted by leading consumer brands
What a well-built points program does to the numbers.
Health & Wellness
2.32×
increase in repeat-purchase revenue
“We intuitively know that loyalty reward programs help increase repeat sales. The A/B testing helped quantify the impact.”
Fabricio Sant’AnnaMarketing Manager, Nature’s Fusions
Food & Nutrition
21%
higher average order value
“TrueLoyal’s suggestion to target customers to increase their AOV worked very well.”
Chris BairFounder, Keto Chow
Beauty & Skincare
65%
increase in consumer retention
“We love the strategic consultation offered by TrueLoyal.”
Annette BergDirector of Customer Experience, DefenAge
Beauty & Skincare
48%
increase in revenue, year over year
“Directly attributable to the TrueLoyal reward program. This is phenomenal!”
Raphael FaccarelloE-Commerce Manager, Yonka Paris
Home & Gifts
31%
more repeat-purchase revenue, in 3 months
“We witnessed an impressive increase in retention. We are incredibly happy with the results!”
Diane MisselOwner, Blue Rose Pottery
Automotive
26%
increase in customer retention, in 3 months
“TrueLoyal’s structured approach to create engagement with our customers was fantastic. The results we have witnessed in just 3 months is astounding.”
Bill LindsayPresident, Stage 3 Motorsports
Beauty & Skincare
+21%
increase in purchase conversions, first 100 days
“We are incredibly excited to see the immediate impact our community is having on our brand.”
Amy Calhoun RobbVP of Marketing, Hero Cosmetics
Pet Supplies
100K+
community members, 5,300+ reviews created
“We have these loyalists that we want to get the message out, to speak on our behalf, and in a more organic way than a brand trying to be the voice.”
Shonda BrownSr. Associate Brand Manager, ARM & HAMMER™ Cat Litter
Household
+16%
increase in product consumption, 41K+ members
“The Simple Solutions community has become a resource across our entire marketing department, as it helps us solve a variety of our business challenges.”
Brand ManagerARM & HAMMER™ Baking Soda
Food & Beverage
+20%
increase in sales since community launch
“The community has really leant itself to being able to drive offline or in store sales by creating these missions for consumers to engage at a retail level.”
Christine HigleySr. Brand Manager, Veggies Made Great
Media & Publishing
6×
more articles per member vs. non-members
“Flexibility is key, the implementation was very fast. The team helped us in a lot of things.”
Juan Manuel Nava MadrazoChief Reader Revenue, Milenio
Education
216%
greater engagement than last year’s Homecoming
“Everyone loves their 15 minutes of fame. We had hundreds of people tweeting us. It was wildly successful.”
Terry ConiglioDirector of Content Strategy, Georgia State University
Health & Wellness
See how Nature’s Fusions increased repeat-purchase revenue 2.32x
A points program that was A/B tested rather than assumed, so the lift could be quantified against a holdout.
Read the case study →
Skincare
See how DefenAge increased consumer retention 65%
Tiered rewards and targeted earn rules replaced blanket discounting on a premium price point.
Read the case study →
Points are easy. Points that change behavior are not.
Earning on spend alone teaches customers to wait for a discount. TrueLoyal lets you pay out for the second order, the review, the referral and the completed profile, each at a value you set. Start with Rewards, grow into Fan Club™.
Set the rules without a developer
Earn and burn, tiers, milestones, gamification, promotions, receipt scanning and a full rewards catalog. Change an earn rate or launch a bonus event the same day you decide to.
See Rewards →
Watch: what makes a rewards program stick
Why so many points programs lose members early, and what the ones that last do differently.
A points balance is a liability. Make it an asset.
Every point you issue should buy something back: a repeat order, a review, a referral or a data point. TrueLoyal shows you which earn rules actually pay for themselves.
Earn rules you can change same day
Tiers that reflect real value
Liability finance can audit
Redemption data by reward
Connects to the systems that hold your customer data.
Ecommerce, point of sale, ERP and your marketing stack. Points, tiers and balances stay in sync everywhere. No rip-and-replace.
See it on your earn rules.
Bring your current program to the call and we will model what changing the rules would actually do. Book your demo today.
Book a Demo