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TrueLoyal

The retail loyalty program that turns foot traffic into repeat revenue.

Most loyalty programs for retailers stop at a discount at the till. TrueLoyal® ties every purchase, in store and online, to one member profile your team can name, market to, and bring back.

  • One member profile across store, ecommerce and app, not three disconnected lists.
  • Blue Rose Pottery grew repeat-purchase revenue 31% in 3 months
  • Stage 3 Motorsports increased customer retention 26% in 3 months
  • Trusted by Simon, Hyatt, Ruoff and Scentsy

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Trusted by leading consumer brands

Arm and HammerSherwin-WilliamsPurinaiHeartCertified Angus BeefHyattFairmontRuoffSimonGCChurch and DwightEgglands BestScentsy

Retail is where loyalty gets hard.

Shopping moved across channels, shelves look alike, and the receipt tells you nothing about the person holding it. A retail loyalty program only earns its keep when it closes those gaps.

Shoppers buy everywhereStore, site, app and marketplace. Loyalty has to follow the customer across channels, not sit on one of them.
The till stays silentA transaction count does not tell you who came back or why. Purchase and preference data does.
Sameness sells nothingWhen every offer looks alike, recognition and relevant rewards are what make a shopper choose you again.
Advocates move productReviews and referrals from real members influence the next buyer more than any ad you can run.

Built for how retail actually sells.

The pieces a retail team runs day to day, in one platform. Not a dashboard to admire, the tools your staff and your shoppers actually use.

SilverGold
2,450 pts
Points, tiers and rewards

Reward repeat visits with tiers and points that work the same in store and online.

SUBTOTAL    $48.00
ITEMS        3
Scanned · +120 pts
Receipt scanning

Capture in-store and off-site purchases so every basket earns, even outside your website.

★★★★★
“Bought it again. Love it.”
Verified member review
Reviews and UGC

Turn happy shoppers into reviews and photos that land on your product pages.

Give $10, get $10
Friend joinsBoth rewarded
Referrals

Let members bring the next customer, and reward both when they buy.

Jordan M.
In storeOnline
Repeat purchases · 4
One member profile

Every purchase, channel and interaction tied to one shopper you can name and reach.

Repeat rate by store · 38%
Repeat-rate insights

See repeat rate and churn risk by store and by SKU, then act on it.

What retailers see in the numbers.

Home & Gifts
31%
more repeat-purchase revenue, in 3 months
“We witnessed an impressive increase in retention. We are incredibly happy with the results!”
Diane MisselOwner, Blue Rose Pottery
Automotive
26%
increase in customer retention, in 3 months
“TrueLoyal’s structured approach to create engagement with our customers was fantastic. The results we have witnessed in just 3 months is astounding.”
Bill LindsayPresident, Stage 3 Motorsports
Food & Beverage
+20%
increase in sales since community launch
“The community has really leant itself to being able to drive offline or in store sales by creating these missions for consumers to engage at a retail level.”
Christine HigleySr. Brand Manager, Veggies Made Great
Beauty & Skincare
48%
increase in revenue, year over year
“Directly attributable to the TrueLoyal reward program. This is phenomenal!”
Raphael FaccarelloE-Commerce Manager, Yonka Paris
Food & Nutrition
21%
higher average order value
“TrueLoyal’s suggestion to target customers to increase their AOV worked very well.”
Chris BairFounder, Keto Chow
Pet Supplies
100K+
community members, 5,300+ reviews created
“We have these loyalists that we want to get the message out, to speak on our behalf, and in a more organic way than a brand trying to be the voice.”
Shonda BrownSr. Associate Brand Manager, ARM & HAMMER™ Cat Litter
Beauty & Skincare
+21%
increase in purchase conversions, first 100 days
“We are incredibly excited to see the immediate impact our community is having on our brand.”
Amy Calhoun RobbVP of Marketing, Hero Cosmetics
Household
+16%
increase in product consumption, 41K+ members
“The Simple Solutions community has become a resource across our entire marketing department, as it helps us solve a variety of our business challenges.”
Brand ManagerARM & HAMMER™ Baking Soda
Health & Wellness
2.32×
increase in repeat-purchase revenue
“We intuitively know that loyalty reward programs help increase repeat sales. The A/B testing helped quantify the impact.”
Fabricio Sant’AnnaMarketing Manager, Nature’s Fusions
Beauty & Skincare
65%
increase in consumer retention
“We love the strategic consultation offered by TrueLoyal.”
Annette BergDirector of Customer Experience, DefenAge
Media & Publishing
6×
more articles per member vs. non-members
“Flexibility is key, the implementation was very fast. The team helped us in a lot of things.”
Juan Manuel Nava MadrazoChief Reader Revenue, Milenio
Education
216%
greater engagement than last year’s Homecoming
“Everyone loves their 15 minutes of fame. We had hundreds of people tweeting us. It was wildly successful.”
Terry ConiglioDirector of Content Strategy, Georgia State University
Specialty Retail

See how Stage 3 Motorsports increased retention 26% in 3 months

A specialty retailer that replaced ad-hoc promotions with a structured program for its highest-value buyers.

Read the case study →Stage 3 Motorsports loyalty program case study, TrueLoyal
Food & Beverage

See how Veggies Made Great increased sales 20% in store

Missions that sent members into physical stores, turning online community activity into measurable shelf movement.

Read the case study →Veggies Made Great community case study, TrueLoyal

The transaction ends at the till. The relationship does not have to.

Most retail programs stop at a discount at checkout. TrueLoyal keeps going: what they bought, what they said about it, and who they brought back with them.

Know which shoppers came back. Not just how many.

Transaction counts tell you the store had a decent week. TrueLoyal tells you who returned, how often, and what pulled them back through the door.

Reviews on your product pages
Shoppers you can name and reach
Content cleared to run locally
Repeat rate by store and SKU

Retail loyalty programs, answered.

The questions retail teams ask before they switch. Short answers, no fluff.

31%
more repeat-purchase revenue in three months
Blue Rose Pottery, on TrueLoyal
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What is a retail loyalty program?

A retail loyalty program rewards shoppers for coming back, and gives you the data to know who they are. TrueLoyal goes past a points card at the till. It ties every purchase, review and referral to one member profile across your stores, your site and your app.

How do loyalty programs for retailers increase repeat sales?

They turn one-time buyers into named members you can reach. Built on real purchase and preference data, retail loyalty rewards programs send the right offer to the right shopper. Blue Rose Pottery grew repeat-purchase revenue 31% in three months. Yonka Paris grew revenue 48% year over year.

Does it work across ecommerce and in store?

Yes. TrueLoyal is built for omnichannel retail. Point of sale, ecommerce and your marketing tools write to the same member record, so a shopper is recognized whether they check out at the register or online.

Can we tailor rewards by product line, store or segment?

Yes. Build tiers, points, missions and Fan Club rewards around the way your customers actually shop, by category, by store, or by segment. No rip and replace of the systems your stores already run.

Is our customer data secure?

Yes. TrueLoyal is SOC 2, GDPR and CCPA compliant, so the first party data you collect stays protected and yours.

What results do retail loyalty programs drive?

Higher repeat rate, higher revenue per customer, and reviews and referrals you can put to work. You see repeat rate by store and by SKU, not just how many transactions the week brought in.

Works with the POS and stack your stores already run.

Point of sale, ecommerce and your marketing tools, all writing to one member record. No rip-and-replace.

Lightspeed
Clover
Shopify
BigCommerce
Magento
VTEX
Salesforce
Oracle NetSuite
Iterable
Bazaarvoice
Hootsuite
View all integrations →

See it on your stores.

We will map rewards, tiers and Fan Club™ to your store footprint and your online catalog. Book your demo today.

Book a Demo