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Referral and advocacy software that turns customers into your growth channel.
Your best customers already recommend you. TrueLoyal® makes it measurable: referrals you can attribute to real orders, reviews on your product pages, and content you own the rights to run.
- Referrals, reviews, UGC and rights management in one platform.
- ARM & HAMMER built a 100,000+ member community and 5,300+ reviews
- Georgia State drove 216% greater engagement than the prior year
- Trusted by Hyatt, Purina, Simon and Sherwin-Williams
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Trusted by leading consumer brands
What advocacy looks like in the numbers.
Pet Supplies
100K+
community members, 5,300+ reviews created
“We have these loyalists that we want to get the message out, to speak on our behalf, and in a more organic way than a brand trying to be the voice.”
Shonda BrownSr. Associate Brand Manager, ARM & HAMMER™ Cat Litter
Education
216%
greater engagement than last year’s Homecoming
“Everyone loves their 15 minutes of fame. We had hundreds of people tweeting us. It was wildly successful.”
Terry ConiglioDirector of Content Strategy, Georgia State University
Beauty & Skincare
+21%
increase in purchase conversions, first 100 days
“We are incredibly excited to see the immediate impact our community is having on our brand.”
Amy Calhoun RobbVP of Marketing, Hero Cosmetics
Household
+16%
increase in product consumption, 41K+ members
“The Simple Solutions community has become a resource across our entire marketing department, as it helps us solve a variety of our business challenges.”
Brand ManagerARM & HAMMER™ Baking Soda
Food & Beverage
+20%
increase in sales since community launch
“The community has really leant itself to being able to drive offline or in store sales by creating these missions for consumers to engage at a retail level.”
Christine HigleySr. Brand Manager, Veggies Made Great
Media & Publishing
6×
more articles per member vs. non-members
“Flexibility is key, the implementation was very fast. The team helped us in a lot of things.”
Juan Manuel Nava MadrazoChief Reader Revenue, Milenio
Beauty & Skincare
48%
increase in revenue, year over year
“Directly attributable to the TrueLoyal reward program. This is phenomenal!”
Raphael FaccarelloE-Commerce Manager, Yonka Paris
Health & Wellness
2.32×
increase in repeat-purchase revenue
“We intuitively know that loyalty reward programs help increase repeat sales. The A/B testing helped quantify the impact.”
Fabricio Sant’AnnaMarketing Manager, Nature’s Fusions
Automotive
26%
increase in customer retention, in 3 months
“TrueLoyal’s structured approach to create engagement with our customers was fantastic. The results we have witnessed in just 3 months is astounding.”
Bill LindsayPresident, Stage 3 Motorsports
Beauty & Skincare
65%
increase in consumer retention
“We love the strategic consultation offered by TrueLoyal.”
Annette BergDirector of Customer Experience, DefenAge
Home & Gifts
31%
more repeat-purchase revenue, in 3 months
“We witnessed an impressive increase in retention. We are incredibly happy with the results!”
Diane MisselOwner, Blue Rose Pottery
Food & Nutrition
21%
higher average order value
“TrueLoyal’s suggestion to target customers to increase their AOV worked very well.”
Chris BairFounder, Keto Chow
Pet Supplies
See how ARM & HAMMER generated 5,300+ customer reviews
Kitty Krew turned cat owners into a standing content and review engine, 100,000+ members strong.
Read the case study →
Beauty & Skincare
See how Hero Cosmetics increased purchase conversions 21%
The Hero Skin Squad turned advocates into content and reviews that moved conversion inside 100 days.
Read the case study →
A referral link is not an advocacy program.
Most referral tools stop at a share button. TrueLoyal runs the whole loop: recruit advocates, brief them on what you need, reward what they deliver, and keep the rights to use it. Start with Rewards, grow into Fan Club™.
Own the content, not just the mention
Run missions for reviews, photos, video and testimonials, with rights capture built into the brief. Syndicate reviews to your product pages and reuse the strongest assets in paid.
See Fan Club™ →
Watch: why most referral programs stall
What turns a happy customer into someone who actually brings you the next one.
Know which advocate is worth the reward.
Share counts tell you nothing about revenue. TrueLoyal ranks advocates by the orders they actually influence, so the budget goes to the people moving product.
Reviews syndicated to product pages
Referrals tied to real orders
Rights-cleared content for ads
Advocates ranked by influence
Plugs into your reviews and social stack.
Reviews syndication, social publishing, your ESP and your storefront. Advocacy data flows back to one member record. No rip-and-replace.
See it on your advocates.
We will map referral rules, missions and rights capture to the customers you already have. Book your demo today.
Book a Demo