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Pet loyalty programs that turn one bag into a lifetime of refills.
Pet parents buy the same thing on a schedule until something breaks the habit. TrueLoyal® rewards the refill wherever they bought it, and turns the most devoted owners into the people who recommend you.
- Receipt scanning across pet specialty, grocery, mass and online.
- ARM & HAMMER built a 100,000+ member community and 5,300+ reviews
- Nature’s Fusions grew repeat-purchase revenue 2.32x
- Trusted by Purina, ARM & HAMMER and Certified Angus Beef
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Trusted by leading consumer brands
What pet brands see in the numbers.
Pet Supplies
100K+
community members, 5,300+ reviews created
“We have these loyalists that we want to get the message out, to speak on our behalf, and in a more organic way than a brand trying to be the voice.”
Shonda BrownSr. Associate Brand Manager, ARM & HAMMER™ Cat Litter
Health & Wellness
2.32×
increase in repeat-purchase revenue
“We intuitively know that loyalty reward programs help increase repeat sales. The A/B testing helped quantify the impact.”
Fabricio Sant’AnnaMarketing Manager, Nature’s Fusions
Household
+16%
increase in product consumption, 41K+ members
“The Simple Solutions community has become a resource across our entire marketing department, as it helps us solve a variety of our business challenges.”
Brand ManagerARM & HAMMER™ Baking Soda
Food & Beverage
+20%
increase in sales since community launch
“The community has really leant itself to being able to drive offline or in store sales by creating these missions for consumers to engage at a retail level.”
Christine HigleySr. Brand Manager, Veggies Made Great
Beauty & Skincare
48%
increase in revenue, year over year
“Directly attributable to the TrueLoyal reward program. This is phenomenal!”
Raphael FaccarelloE-Commerce Manager, Yonka Paris
Food & Nutrition
21%
higher average order value
“TrueLoyal’s suggestion to target customers to increase their AOV worked very well.”
Chris BairFounder, Keto Chow
Beauty & Skincare
65%
increase in consumer retention
“We love the strategic consultation offered by TrueLoyal.”
Annette BergDirector of Customer Experience, DefenAge
Automotive
26%
increase in customer retention, in 3 months
“TrueLoyal’s structured approach to create engagement with our customers was fantastic. The results we have witnessed in just 3 months is astounding.”
Bill LindsayPresident, Stage 3 Motorsports
Beauty & Skincare
+21%
increase in purchase conversions, first 100 days
“We are incredibly excited to see the immediate impact our community is having on our brand.”
Amy Calhoun RobbVP of Marketing, Hero Cosmetics
Home & Gifts
31%
more repeat-purchase revenue, in 3 months
“We witnessed an impressive increase in retention. We are incredibly happy with the results!”
Diane MisselOwner, Blue Rose Pottery
Media & Publishing
6×
more articles per member vs. non-members
“Flexibility is key, the implementation was very fast. The team helped us in a lot of things.”
Juan Manuel Nava MadrazoChief Reader Revenue, Milenio
Education
216%
greater engagement than last year’s Homecoming
“Everyone loves their 15 minutes of fame. We had hundreds of people tweeting us. It was wildly successful.”
Terry ConiglioDirector of Content Strategy, Georgia State University
Pet Supplies
See how ARM & HAMMER built a 100,000+ member community
Kitty Krew turned cat owners into a standing review and content engine, 5,300+ reviews and counting.
Read the case study →
Pet Nutrition
See how Nestlé Purina runs Fur Buddies with TrueLoyal
A pet nutrition program built around the owners who buy on a schedule and talk about it constantly.
Read the case study →
The bag runs out on a schedule. So should the reason to reorder.
Pet is a replenishment category with unusually emotional buyers. That combination rewards a program built around the refill cycle and the pet itself, not a generic points balance. Start with Rewards, grow into Fan Club™.
Watch: why most pet brand loyalty programs fizzle
What keeps owners reordering food, treats and supplies from you instead of whoever ships fastest.
Know the pet, not just the shopper.
Species, breed, age and feeding schedule change what someone buys next. TrueLoyal keeps that on the member record so the offer matches the animal in the house.
Refill timing per household
Reviews on retailer product pages
Owner content cleared for ads
Lifecycle offers by pet stage
Works with where pet actually sells.
Your own store, the marketplaces and the retailers in between, plus the reviews and email tools around them. No rip-and-replace.
See it on your pet brand.
We will map receipt scanning, refill rewards and owner missions to your category and your retailers. Book your demo today.
Book a Demo