CUSTOMER LOYALTY SOFTWARE FOR CONSUMER BRANDS

Loyalty program software that grows repeat revenue, not your discount bill.

Bring rewards, tiers, receipt scanning, referrals, reviews and first-party data into one connected loyalty program, supported by experts who help you design, launch and improve it.

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See What Your Loyalty Experience Could Look Like

Trusted by leading consumer brands

A loyalty program should change what customers do next, not simply discount what they already bought.

Many loyalty programs reward purchases that would have happened anyway. The brand gives away margin, the customer accumulates points and very little changes between one transaction and the next.

TrueLoyal® helps brands reward the behaviours that actually create additional value.

Blanket discounts reduce margin

Across-the-board discounts train customers to wait for the next deal and erode margin on sales you would have made anyway.

Online and offline purchases stay disconnected

Purchases made in store or through retailers are hard to link to the same customer, so you never see the full relationship.

Points alone do not create advocacy

Earning points for spending rarely turns a buyer into someone who refers friends, writes reviews or champions the brand.

Customer data sits in separate systems

Purchase, loyalty and marketing data live in different tools, making it hard to act on a single view of the customer.

Incremental revenue is hard to prove

Without a clear read on member versus non-member behaviour, it is difficult to show the revenue the program actually drives.

Program rules are hard to change

Adjusting earning rules, tiers or promotions often needs developer time, so the program is slow to adapt.

With TrueLoyal, brands can reward purchases, referrals, reviews, receipt submissions, content creation and other valuable customer actions from one loyalty management platform.

Basic rewards program

Behaviour-changing loyalty

Rewards every transaction

Rewards commercially valuable actions

Depends on discounts

Uses rewards, recognition and experiences

Stops after purchase

Engages customers between purchases

Limited customer understanding

Builds a connected customer profile

Measures points issued

Measures retention, revenue and advocacy

One customer loyalty platform for the whole loyalty loop.

TrueLoyal connects rewards, customer data, retention and advocacy so every customer action can support the next purchase.

Reward valuable behaviourCreate points, tiers, promotions, milestones and personalised earning rules. Reward purchases and the customer actions that matter to your business.Recognise purchases across channelsConnect ecommerce and retail activity to the same loyalty member. Use receipt scanning to recognise eligible purchases made through retailers and channels you do not control.Turn customers into advocatesEncourage members to create reviews, referrals, photographs, videos and other customer content that helps influence future purchases.Retain and reactivate customersUse loyalty activity and behavioural data to understand engagement, identify signs of churn and activate more relevant retention campaigns.

Reward valuable behaviour

Points and rewardsVIP tiersPromotionsMember benefitsMilestonesFlexible earning rules

Rewards

Recognise purchases across channels

Ecommerce purchasesRetail transactionsReceipt scanningThird-party purchasesDistributor activityUnified member history

Channels

Turn customers into advocates

Customer referralsProduct reviewsRatingsUser-generated contentBrand communitiesCustomer missions

Advocacy

Retain and reactivate customers

Customer engagementChurn predictionMember segmentationPersonalised campaignsProgram analyticsA/B testing

Retention

See TrueLoyal in Action

Give every member one connected loyalty experience.

Customers should not need to understand the technology behind a loyalty program. They should immediately see their status, rewards and next opportunity to earn.

Here is a live example. Move through the tabs to see the member experience, from points and tiers to receipt scanning, referrals and rewards.

FAB.MA

Your points4,820pts+340 earned this month

Gold member680 pts to Platinum

TIER PROGRESS

SilverGoldPlatinum

680 points until Platinum. Your status refreshes every 12 months.

YOUR GOLD BENEFITS

1.5× points on every purchase

Free shipping over $40

Early access to new drops

A reward on your birthday

Upload a receipt from any store

Earn one point for every dollar, even for purchases made outside FAB. We match the receipt to your member profile.

Rate your recent order

Share a quick review of the Everyday Crop Tee and earn points.

★★★★★

Give friends 500 points, get 500 back

Share your code. When a friend joins FAB and makes their first purchase, you both earn.

MAYA-FAB-500

August mission, three months running

Buy once a month for three months in a row to unlock a bonus.

Jun ✓Jul ✓Aug

🎁$15 off your orderFixed amount, no minimum

🏷20% off one itemFull price only

🚚Free shippingYour next order

💳$25 gift cardChoose from 60+ brands

Receipt scannedRiverside Market · 2 days ago+240

Review posted5 days ago+100

Referred a friend1 week ago+500

Redeemed $5 reward1 week ago−500

See What Your Loyalty Experience Could Look Like

Build a loyalty program around outcomes the business can measure.

Repeat purchase and revenue

Give customers relevant reasons to return and measure how loyalty members behave compared with non-members.

Customer retention

Keep members engaged between purchases and identify customers who may be starting to disengage.

First-party customer data

Build a clearer view of customer preferences, purchases and participation across channels.

Advocacy and acquisition

Turn loyal customers into a source of referrals, reviews and authentic content.

Better program economics

Design rewards and earning rules around commercial value rather than relying on blanket discounts.

Real brands. Measurable loyalty results.

Beauty · Ecommerce

2.32×

increase in repeat-purchase revenue

“We intuitively know loyalty programs help increase repeat sales. The A/B testing helped quantify the impact.”

Nature’s Fusions

Read the Nature’s Fusions story →Beauty · Skincare

65%

increase in consumer retention

“We love the strategic consultation offered by TrueLoyal.”

DefenAge

Read the DefenAge story →CPG · Pet

100K+

community members

Built a branded customer community that generated more than 5,300 reviews.

ARM & HAMMER™ Cat Litter

Read the ARM & HAMMER story →

See What TrueLoyal Could Improve for Your Brand

From loyalty strategy to launch and continuous improvement.

Design

Define the customer behaviours, program economics, rewards, tiers and success measures that support your commercial objectives.

Connect

Integrate the ecommerce, ERP, CRM, retail and marketing systems that support the customer journey.

Launch

Configure the member experience, migrate relevant data, test the program and prepare for go-live.

Improve

Use program analytics, customer behaviour and A/B testing to refine rewards, campaigns and engagement over time.

Fits the technology stack you already use.

Connect TrueLoyal with the ecommerce, ERP, CRM and marketing systems already supporting your business. Synchronise loyalty activity and customer data without replacing the platforms your teams already depend on.

Discuss Your Current Technology Stack

Loyalty program software FAQ

What is loyalty program software?

Loyalty program software helps businesses design, run and measure customer loyalty programs. It can support points, tiers, rewards, referrals, customer data, personalised offers and reporting across online and offline channels.

How is TrueLoyal different from basic rewards software?

Basic rewards software primarily manages points and discounts. TrueLoyal connects rewards with receipt scanning, referrals, reviews, customer content, first-party data, churn prediction and loyalty strategy.

Who is TrueLoyal best suited for?

TrueLoyal is built for mid-market and enterprise CPG, retail, ecommerce and B2B brands with complex customer journeys, multiple sales channels or a need for greater program flexibility.

Can TrueLoyal reward purchases made through third-party retailers?

Yes. Receipt scanning and relevant platform integrations can connect eligible retail and offline purchases to a known loyalty member. The final approach depends on the program and available data.

Does TrueLoyal replace our ecommerce platform, CRM or ERP?

No. TrueLoyal is designed to connect with the systems already running the business. The exact integration plan should be confirmed during discovery.

Does TrueLoyal provide loyalty strategy and program management?

Yes. Alongside the software, TrueLoyal provides program strategy, managed services and ongoing program operations.

How can loyalty-program performance be measured?

Relevant measures can include repeat-purchase revenue, retention, member engagement, reward redemption, referrals, review generation and customer lifetime value. The correct measures depend on the program objective.

Ready to build a loyalty program that earns repeat business?

Show us how your customers currently purchase and engage. We will demonstrate how TrueLoyal can connect rewards, customer data, retention and advocacy across the channels your brand uses.

Book a Loyalty Program Demo

A live walkthrough tailored to your business. No commitment.