You don't own the shelf, the checkout or the shopper data. Walk one aisle with Maya and watch an anonymous buyer become a named member: first-party data you own, advocates who bring in the next customer, and a community that keeps buying.
Maya picks your product off a shelf you don't own. You fund the trade spend, the retailer keeps the transaction and the data, and the customer walks out a stranger.
Take your product off the shelf, then ring it up and watch what the retailer keeps.
Your SKU is the one marked on the shelf.
That is every CPG sale today: no first-party data, no direct relationship, no reason for her to come back to you.
She snaps the receipt from any retailer, any channel, paper or email. The purchase you could never see becomes first-party data attached to a real, consented person.
Nothing here required her to shop on your site. It works at grocery, mass, club and convenience. Anywhere she already buys.
Any retailer. Paper or emailed.
Every receipt is a new customer acquired and first-party purchase data you keep.
See it on your SKUs →96% of consumers say ratings and reviews are the most influential factor in a purchase decision. Maya is a member now, so writing one earns her points and the words stay hers.
How was it, Maya?
Rate it and she writes the rest herself.
AI Review Summaries reads the 500 most recent reviews your customers actually wrote and puts a plain-language summary at the top of the product page. It does not write reviews. It only summarizes the ones that are already there.
Maya sends the program to Dev. He joins, buys and scans his receipt. Advocacy did the acquiring, you pay only after he buys, and you gain a profile instead of an ad impression.
Both sides earn. Maya gets rewarded for bringing him, Dev gets a reason to try you instead of the cheaper thing next to you on the shelf.
Turn your best customers into advocates who bring the next ones in.
Schedule a demo →A loyalty program that only fires at checkout is asleep 51 weeks a year. Missions keep customers active between purchases, and every one is first-party data you keep.
Tap all three to unlock her badge.
Badge unlockedBuild a community your customers show up for in the 51 weeks they aren't buying.
Schedule a demo →Maya's balance: 0 pts, no tier yet. Finish the stations above and she climbs.
Tier runs on points earned. Redeeming spends the balance, so she keeps her status.
Toggle how your shoppers earn. Underneath sits the most flexible rules engine in the world, changed by your marketing team with no code.
Illustrative points for one sample member per year.
Your real earn rules, tiers and rewards get designed with you in the demo.
Every scan, review, referral and mission writes back to the member profile, so segments rebuild themselves as behavior changes. Build them in the UI, no code required.
Segments can be fixed or dynamic. A dynamic one re-evaluates as receipts come in, so members move from loyal to at risk to lost on their own behavior.
Bring the behavior you want to reward and we will map the rules and the segments they fire for.
Design your rules →One first-party customer profile underneath all of it, so every signal from every retailer lands in the same place and stays yours.
Walk through the pieces you would actually switch on first.
Schedule a demo →A loyalty program earns its keep on the second purchase and every one after it. Put in your own numbers, this is arithmetic on your assumptions, not a TrueLoyal® projection.
Bring your real numbers and we will build this model on your brand.
Schedule a demo →Figures as published by each brand on trueloyal.com. Your results depend on your category, rules and rewards.
PLUGS INTO THE STACK YOU ALREADY RUN
Already running Shopify, Salesforce, an ESP or a POS? It plugs into what you have.
Discuss your tech stack →LOYALTY PROGRAMS RUNNING ON TRUELOYAL
Bring your products, your retailers and your rewards. We will show you Fan Club™ acquiring new customers, retaining the ones you have, and building the first-party data engine underneath both.
Book your demo
Tell us your category and your retailers. We will show you the program running on your products.
Receipt scanning is the bridge. A shopper uploads a photo or forwards an emailed receipt from any retailer, we validate it, and the qualifying items on it earn points against your rules. You never need to own the checkout for a purchase to count.
No. Plenty of programs on TrueLoyal run entirely off retail purchases. If you do have DTC, it plugs in through the same profile so a shopper who buys from you directly and at a grocery store is one member, not two.
An identified profile with contact consent, verified purchase history including SKU and pack size, retailer and store, basket context from the rest of the receipt, plus everything the member volunteers through profile fields and Fan Club™ missions. It is yours, exportable, and segmentable.
A rebate app rents you a transaction and keeps the shopper. This is a program you own end to end: your brand, your rules, your member list, your ongoing relationship. The receipt is the entry point, not the product.
Yes. Grocery, mass, club, convenience, DTC, marketplace and in some cases in-store scans all roll into one member profile, which is the point. You finally see the shopper across the channels instead of one slice at a time.
No, and that is deliberate. Members write their own reviews and earn points for it. AI Review Summaries only reads the 500 most recent reviews already on your product page and writes a plain-language summary of what those people said, including the criticism. It is generated when a shopper visits and cached for 24 hours, it is text only, and it needs the TrueLoyal Ratings & Reviews module, so it does not read reviews held on a third-party platform.
That depends on your rules, your integrations and your approvals, so we scope it in the demo rather than quoting a number here. You will leave that call with a concrete plan for your brand, not a generic timeline.
Still have a question this page did not answer?
Ask us on the call →Schedule a demo
Tell us your category and your retailers. We will show you the program running on your products.
