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TrueLoyal

Customer retention software that turns first orders into repeat revenue.

Retention is not an email cadence. TrueLoyal® gives every customer a reason to come back, flags the ones who stop, and runs the program that acts on both from the same place.

  • Rewards, retention triggers and win-back on one platform.
  • DefenAge increased consumer retention 65%
  • Nature’s Fusions grew repeat-purchase revenue 2.32x
  • Blue Rose Pottery grew repeat revenue 31% in 3 months

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Trusted by leading consumer brands

Arm and HammerSherwin-WilliamsPurinaiHeartCertified Angus BeefHyattFairmontRuoffSimonGCChurch and DwightEgglands BestScentsy

What better retention does to the numbers.

Beauty & Skincare
65%
increase in consumer retention
“We love the strategic consultation offered by TrueLoyal.”
Annette BergDirector of Customer Experience, DefenAge
Health & Wellness
2.32×
increase in repeat-purchase revenue
“We intuitively know that loyalty reward programs help increase repeat sales. The A/B testing helped quantify the impact.”
Fabricio Sant’AnnaMarketing Manager, Nature’s Fusions
Home & Gifts
31%
more repeat-purchase revenue, in 3 months
“We witnessed an impressive increase in retention. We are incredibly happy with the results!”
Diane MisselOwner, Blue Rose Pottery
Automotive
26%
increase in customer retention, in 3 months
“TrueLoyal’s structured approach to create engagement with our customers was fantastic. The results we have witnessed in just 3 months is astounding.”
Bill LindsayPresident, Stage 3 Motorsports
Beauty & Skincare
48%
increase in revenue, year over year
“Directly attributable to the TrueLoyal reward program. This is phenomenal!”
Raphael FaccarelloE-Commerce Manager, Yonka Paris
Food & Nutrition
21%
higher average order value
“TrueLoyal’s suggestion to target customers to increase their AOV worked very well.”
Chris BairFounder, Keto Chow
Beauty & Skincare
+21%
increase in purchase conversions, first 100 days
“We are incredibly excited to see the immediate impact our community is having on our brand.”
Amy Calhoun RobbVP of Marketing, Hero Cosmetics
Pet Supplies
100K+
community members, 5,300+ reviews created
“We have these loyalists that we want to get the message out, to speak on our behalf, and in a more organic way than a brand trying to be the voice.”
Shonda BrownSr. Associate Brand Manager, ARM & HAMMER™ Cat Litter
Household
+16%
increase in product consumption, 41K+ members
“The Simple Solutions community has become a resource across our entire marketing department, as it helps us solve a variety of our business challenges.”
Brand ManagerARM & HAMMER™ Baking Soda
Food & Beverage
+20%
increase in sales since community launch
“The community has really leant itself to being able to drive offline or in store sales by creating these missions for consumers to engage at a retail level.”
Christine HigleySr. Brand Manager, Veggies Made Great
Media & Publishing
6×
more articles per member vs. non-members
“Flexibility is key, the implementation was very fast. The team helped us in a lot of things.”
Juan Manuel Nava MadrazoChief Reader Revenue, Milenio
Education
216%
greater engagement than last year’s Homecoming
“Everyone loves their 15 minutes of fame. We had hundreds of people tweeting us. It was wildly successful.”
Terry ConiglioDirector of Content Strategy, Georgia State University
Skincare

See how DefenAge increased consumer retention 65%

Targeted rewards and win-back replaced blanket discounting on a premium price point.

Read the case study →DefenAge skincare loyalty case study, TrueLoyal
Health & Wellness

See how Nature’s Fusions increased repeat-purchase revenue 2.32x

A/B tested against a holdout so the retention lift could be quantified rather than assumed.

Read the case study →Nature's Fusions loyalty program case study, TrueLoyal

Acquisition is a budget line. Retention is a system.

You cannot email your way to a higher repeat rate. TrueLoyal builds the reason to return into the product experience, then watches for the customers who stop showing up. Start with Rewards, grow into Fan Club™.

Watch: why most retention programs fail

The difference between a program that holds customers and one that only rewards the people already staying.

Repeat rate is the metric. Behavior is the lever.

You cannot move a number you can only observe. TrueLoyal connects the behaviors you can influence to the retention curve you are trying to bend.

Repeat rate by cohort and SKU
Lapse risk scored per customer
Win-back that fires on its own
Results measured against a holdout

Sits on the stack you already run.

Ecommerce, point of sale, ERP and your email platform. Retention data flows both ways with no rip-and-replace.

Shopify
BigCommerce
Magento
Iterable
Salesforce
VTEX
Oracle NetSuite
Lightspeed
Clover
Bazaarvoice
Hootsuite
View all integrations →

See it on your repeat rate.

Bring your current cohort curve to the call and we will show you where a program would bend it. Book your demo today.

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