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Churn prediction software that tells you who is about to leave.
Most retention tools report churn after it has happened. TrueLoyal® scores every customer on the likelihood they lapse, then gives you the program to act on it while they are still yours.
- AI lapse scoring on every customer, updated as behavior changes.
- Act on the score with rewards, missions and offers in one platform
- DefenAge increased consumer retention 65%
- Stage 3 Motorsports increased retention 26% in 3 months
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Trusted by leading consumer brands
What stopping churn looks like in the numbers.
Beauty & Skincare
65%
increase in consumer retention
“We love the strategic consultation offered by TrueLoyal.”
Annette BergDirector of Customer Experience, DefenAge
Automotive
26%
increase in customer retention, in 3 months
“TrueLoyal’s structured approach to create engagement with our customers was fantastic. The results we have witnessed in just 3 months is astounding.”
Bill LindsayPresident, Stage 3 Motorsports
Home & Gifts
31%
more repeat-purchase revenue, in 3 months
“We witnessed an impressive increase in retention. We are incredibly happy with the results!”
Diane MisselOwner, Blue Rose Pottery
Health & Wellness
2.32×
increase in repeat-purchase revenue
“We intuitively know that loyalty reward programs help increase repeat sales. The A/B testing helped quantify the impact.”
Fabricio Sant’AnnaMarketing Manager, Nature’s Fusions
Beauty & Skincare
48%
increase in revenue, year over year
“Directly attributable to the TrueLoyal reward program. This is phenomenal!”
Raphael FaccarelloE-Commerce Manager, Yonka Paris
Food & Nutrition
21%
higher average order value
“TrueLoyal’s suggestion to target customers to increase their AOV worked very well.”
Chris BairFounder, Keto Chow
Beauty & Skincare
+21%
increase in purchase conversions, first 100 days
“We are incredibly excited to see the immediate impact our community is having on our brand.”
Amy Calhoun RobbVP of Marketing, Hero Cosmetics
Pet Supplies
100K+
community members, 5,300+ reviews created
“We have these loyalists that we want to get the message out, to speak on our behalf, and in a more organic way than a brand trying to be the voice.”
Shonda BrownSr. Associate Brand Manager, ARM & HAMMER™ Cat Litter
Household
+16%
increase in product consumption, 41K+ members
“The Simple Solutions community has become a resource across our entire marketing department, as it helps us solve a variety of our business challenges.”
Brand ManagerARM & HAMMER™ Baking Soda
Food & Beverage
+20%
increase in sales since community launch
“The community has really leant itself to being able to drive offline or in store sales by creating these missions for consumers to engage at a retail level.”
Christine HigleySr. Brand Manager, Veggies Made Great
Media & Publishing
6×
more articles per member vs. non-members
“Flexibility is key, the implementation was very fast. The team helped us in a lot of things.”
Juan Manuel Nava MadrazoChief Reader Revenue, Milenio
Education
216%
greater engagement than last year’s Homecoming
“Everyone loves their 15 minutes of fame. We had hundreds of people tweeting us. It was wildly successful.”
Terry ConiglioDirector of Content Strategy, Georgia State University
Skincare
See how DefenAge increased consumer retention 65%
A premium brand that stopped treating every lapsing customer the same and targeted the ones worth saving.
Read the case study →
Automotive
See how Stage 3 Motorsports increased retention 26% in 3 months
Structured engagement replaced guesswork about which customers were quietly drifting away.
Read the case study →
A churn report is a post-mortem. A churn score is a warning.
Knowing last quarter’s churn rate saves nobody. TrueLoyal scores each customer on lapse risk from purchase cadence, engagement and category behavior, then triggers the intervention while there is still time.
Watch: why most retention programs miss the churn
Where teams spot the drop only after the customer is gone, and what to watch instead.
Retention is not a report. It is a rules engine.
A prediction only pays if something happens next. TrueLoyal pairs the score with the program that acts on it, so at-risk customers get treated differently from everyone else.
Lapse risk scored per customer
Triggers that fire automatically
Segments by risk and value
Results measured against a holdout
Reads the data you already collect.
Orders from ecommerce, point of sale and your ERP feed the model. No new tracking project and no rip-and-replace.
See it on your churn curve.
Bring your repeat rate to the call and we will show you where the model would have flagged the drop-off. Book your demo today.
Book a Demo