Skip to content
TrueLoyal

Branded community platform where membership pays for itself.

A forum nobody visits is not a community. TrueLoyal® runs missions that give members something to do, rewards that make it worth doing, and reporting that ties it back to what they buy.

  • Missions, rewards and member engagement in one platform.
  • ARM & HAMMER built a 100,000+ member community
  • Simple Solutions grew product consumption 16% across 41K+ members
  • Veggies Made Great grew sales 20% since community launch

Book a Demo

See a product walkthrough.

Trusted by leading consumer brands

Arm and HammerSherwin-WilliamsPurinaiHeartCertified Angus BeefHyattFairmontRuoffSimonGCChurch and DwightEgglands BestScentsy

What a working community does to the numbers.

Household
+16%
increase in product consumption, 41K+ members
“The Simple Solutions community has become a resource across our entire marketing department, as it helps us solve a variety of our business challenges.”
Brand ManagerARM & HAMMER™ Baking Soda
Pet Supplies
100K+
community members, 5,300+ reviews created
“We have these loyalists that we want to get the message out, to speak on our behalf, and in a more organic way than a brand trying to be the voice.”
Shonda BrownSr. Associate Brand Manager, ARM & HAMMER™ Cat Litter
Food & Beverage
+20%
increase in sales since community launch
“The community has really leant itself to being able to drive offline or in store sales by creating these missions for consumers to engage at a retail level.”
Christine HigleySr. Brand Manager, Veggies Made Great
Education
216%
greater engagement than last year’s Homecoming
“Everyone loves their 15 minutes of fame. We had hundreds of people tweeting us. It was wildly successful.”
Terry ConiglioDirector of Content Strategy, Georgia State University
Beauty & Skincare
+21%
increase in purchase conversions, first 100 days
“We are incredibly excited to see the immediate impact our community is having on our brand.”
Amy Calhoun RobbVP of Marketing, Hero Cosmetics
Media & Publishing
6×
more articles per member vs. non-members
“Flexibility is key, the implementation was very fast. The team helped us in a lot of things.”
Juan Manuel Nava MadrazoChief Reader Revenue, Milenio
Beauty & Skincare
48%
increase in revenue, year over year
“Directly attributable to the TrueLoyal reward program. This is phenomenal!”
Raphael FaccarelloE-Commerce Manager, Yonka Paris
Health & Wellness
2.32×
increase in repeat-purchase revenue
“We intuitively know that loyalty reward programs help increase repeat sales. The A/B testing helped quantify the impact.”
Fabricio Sant’AnnaMarketing Manager, Nature’s Fusions
Automotive
26%
increase in customer retention, in 3 months
“TrueLoyal’s structured approach to create engagement with our customers was fantastic. The results we have witnessed in just 3 months is astounding.”
Bill LindsayPresident, Stage 3 Motorsports
Beauty & Skincare
65%
increase in consumer retention
“We love the strategic consultation offered by TrueLoyal.”
Annette BergDirector of Customer Experience, DefenAge
Home & Gifts
31%
more repeat-purchase revenue, in 3 months
“We witnessed an impressive increase in retention. We are incredibly happy with the results!”
Diane MisselOwner, Blue Rose Pottery
Food & Nutrition
21%
higher average order value
“TrueLoyal’s suggestion to target customers to increase their AOV worked very well.”
Chris BairFounder, Keto Chow
Household

See how ARM & HAMMER increased product consumption 16%

Simple Solutions grew to 41,000+ members and became a research resource for the whole marketing department.

Read the case study →ARM and HAMMER Baking Soda Simple Solutions community case study, TrueLoyal
Education

See how Georgia State increased engagement 216%

GSUnited turned a single Homecoming campaign into hundreds of members posting on the university’s behalf.

Read the case study →Georgia State University GSUnited Homecoming case study, TrueLoyal

Engagement is not the goal. It is the evidence.

Nobody joins a community to be engaged with. They join because there is something in it for them. TrueLoyal gives members a reason to show up, then connects what they do to what they spend. Start with Rewards, grow into Fan Club™.

Give members something to do

Missions, challenges, sampling, polls, product feedback and recognition. Structured activity with a clear payoff, rather than an empty feed waiting for someone to post first.

See Fan Club™ →Fan Club community view

Watch: why most brand communities go quiet

What keeps members posting and contributing after the launch push is over.

A community you can put on a P and L.

Most community tools report logins and comments. TrueLoyal reports what members bought, what they created and how much of it your brand can reuse.

Members tied to purchase history
Content cleared to run anywhere
Product feedback from real buyers
Spend per member, not per login

Connects the community to the rest of your stack.

Ecommerce, social publishing, reviews and your email platform. Member activity lands on the same record as purchases. No rip-and-replace.

Hootsuite
Bazaarvoice
Iterable
Shopify
BigCommerce
Magento
VTEX
Salesforce
Oracle NetSuite
Clover
Lightspeed
View all integrations →

See it on your members.

We will map missions, tiers and rewards to the audience you already have and the outcomes you are measured on. Book your demo today.

Book a Demo