Beauty and cosmetics loyalty
Beauty buyers try the sample, the viral serum, the new shade, then move on. TrueLoyal® turns that first purchase into a routine, so customers keep coming back to your brand across ecommerce, retail and receipts.
A live walkthrough tailored to your brand. No commitment.
Keep your streak
Earn on what you buy anywhere
Recognized by beauty and loyalty buyers on G2
Trusted by leading brands
The beauty loyalty gap
New shades, viral serums and seasonal launches keep pulling buyers to the next thing. Without a reason to return, discovery never becomes routine.
Customers buy on your site, through retail partners, and in store. If those purchases are not connected to a known member, the relationship stays anonymous.
Ratings, photos and referrals influence purchase more in beauty than almost anywhere. Most brands leave that advocacy uncaptured and unrewarded.
How TrueLoyal helps
TrueLoyal connects every purchase, across your DTC store, retail partners and scanned receipts, to a known member. It rewards the behaviors that build routine, from reorders and reviews to referrals and content. Then it turns that first-party data and advocacy into the proof that wins your next buyer.
See it in action
Matched to Maya · +250 ptsOne platform
Rewards, retention and advocacy in one connected program, built around how beauty customers actually shop and share.
Points, tiers, streaks and status that reward routines and repeat purchases, not blanket discounts.
Connect purchases from any retailer that carries your brand to a known member and reward them anyway.
Invite reviews at the right moment and turn them into product-page proof and ad-ready content.
Let members choose their next sample, or surprise them with a mystery pick that introduces a new category.
Capture shade, skin type and routine to personalize rewards, offers and recommendations.
Reward photos, posts and referrals so loyal customers become an acquisition channel.
Unlock a 1:1 skin or fragrance consultation, virtual or in-store, as a high-tier reward members actually want.
Spot members drifting away and trigger timely win-back offers before they lapse.
Skin type, concerns and preferences unified in one profile, powering every reward and future campaign.
Proof
Three beauty brands, three different goals, all growing repeat business on one connected program.
Integrations
Plus native and API connections to the rest of your stack, and more.
FAQ
It turns one-time trial into repeat routine. By rewarding reorders, reviews, referrals and content, TrueLoyal increases repeat-purchase revenue and builds the first-party data behind every future campaign.
Yes. Receipt scanning and relevant integrations connect eligible retail purchases to a known member, so you can recognize and reward customers even when they do not buy on your own site.
Yes. Earning rules, tiers and offers can be designed around skincare, makeup, haircare and more, and personalized by shade, skin type and routine.
TrueLoyal is SOC 2, GDPR and CCPA aligned, and connects to the systems already running your business rather than replacing them. The exact plan is confirmed during discovery.
The program captures a unified customer profile, including zero-party preferences from quizzes, so you can segment, personalize and measure against revenue.
Yes. Alongside the software, TrueLoyal offers loyalty strategy, managed services and ongoing program operations to keep the program performing.
Ready when you are
Show us how your customers discover and buy. We will show you how TrueLoyal connects rewards, reviews, retention and advocacy across every channel your brand sells through.
Book a demo