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B2B loyalty software that turns dealers and distributors into revenue growth.
Rebates and volume discounts pay for the order you were already getting. TrueLoyal® pays out for what grows the account: repeat orders, product mix, training and advocacy.
- Reward dealers, distributors, jobbers and installers on one platform.
- Stage 3 Motorsports increased customer retention 26% in 3 months
- Claim and verify orders with receipt and invoice scanning
- Trusted by Certified Angus Beef, Church & Dwight and Sherwin-Williams
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See a product walkthrough.
Trusted by leading consumer brands
Channel loyalty that shows up in the numbers.
Automotive
26%
increase in customer retention, in 3 months
“TrueLoyal’s structured approach to create engagement with our customers was fantastic. The results we have witnessed in just 3 months is astounding.”
Bill LindsayPresident, Stage 3 Motorsports
Food & Beverage
+20%
increase in sales since community launch
“The community has really leant itself to being able to drive offline or in store sales by creating these missions for consumers to engage at a retail level.”
Christine HigleySr. Brand Manager, Veggies Made Great
Health & Wellness
2.32×
increase in repeat-purchase revenue
“We intuitively know that loyalty reward programs help increase repeat sales. The A/B testing helped quantify the impact.”
Fabricio Sant’AnnaMarketing Manager, Nature’s Fusions
Pet Supplies
100K+
community members, 5,300+ reviews created
“We have these loyalists that we want to get the message out, to speak on our behalf, and in a more organic way than a brand trying to be the voice.”
Shonda BrownSr. Associate Brand Manager, ARM & HAMMER™ Cat Litter
Household
+16%
increase in product consumption, 41K+ members
“The Simple Solutions community has become a resource across our entire marketing department, as it helps us solve a variety of our business challenges.”
Brand ManagerARM & HAMMER™ Baking Soda
Beauty & Skincare
48%
increase in revenue, year over year
“Directly attributable to the TrueLoyal reward program. This is phenomenal!”
Raphael FaccarelloE-Commerce Manager, Yonka Paris
Food & Nutrition
21%
higher average order value
“TrueLoyal’s suggestion to target customers to increase their AOV worked very well.”
Chris BairFounder, Keto Chow
Beauty & Skincare
+21%
increase in purchase conversions, first 100 days
“We are incredibly excited to see the immediate impact our community is having on our brand.”
Amy Calhoun RobbVP of Marketing, Hero Cosmetics
Media & Publishing
6×
more articles per member vs. non-members
“Flexibility is key, the implementation was very fast. The team helped us in a lot of things.”
Juan Manuel Nava MadrazoChief Reader Revenue, Milenio
Beauty & Skincare
65%
increase in consumer retention
“We love the strategic consultation offered by TrueLoyal.”
Annette BergDirector of Customer Experience, DefenAge
Home & Gifts
31%
more repeat-purchase revenue, in 3 months
“We witnessed an impressive increase in retention. We are incredibly happy with the results!”
Diane MisselOwner, Blue Rose Pottery
Education
216%
greater engagement than last year’s Homecoming
“Everyone loves their 15 minutes of fame. We had hundreds of people tweeting us. It was wildly successful.”
Terry ConiglioDirector of Content Strategy, Georgia State University
Automotive Aftermarket
See how Stage 3 Motorsports increased retention 26% in 3 months
A structured engagement program for a performance parts business selling to enthusiasts and installers.
Read the case study →
Food & Beverage
See how Veggies Made Great increased sales 20% through retail
Missions that drove members into stores, turning a brand community into measurable sell-through at the shelf.
Read the case study →
Your best partners don’t just order. They grow the account.
One-time orders become standing orders, then partners who specify your product by name. One profile per dealer, distributor and installer, across direct and through-channel.
Watch: why most B2B loyalty programs stall
Where distributor and reseller programs lose momentum, and what the ones that keep working do differently.
Rebates reward volume. This rewards behavior.
A rebate pays out after the quarter closes and teaches you nothing. TrueLoyal shows you which partners are growing, which are slipping and what actually moved them.
Reviews from the people installing it
Referrals that open new accounts
Content cleared to run anywhere
Sell-through data you actually own
Sits on top of the systems your channel runs on.
ERP, distributor portal, CRM and ecommerce. Order and claim data flows both ways, with no rip-and-replace.
See it on your channel.
We will map partner tiers, claim rules and installer missions to your dealer and distributor network. Book your demo today.
Book a Demo