.png?width=97&height=80&name=TrueLoyal_LogoMark_Square_RGB%20(1).png)
Loyalty program software for the brands that keep cars on the road.
A car always needs the next part, the next service, the next build. TrueLoyal® pays out on what happens after the first order, so the next one comes back to you and not whoever is cheapest or closest.
- Points, tiers and member perks built for the DIY buyer and the pro shop.
- Stage 3 Motorsports increased customer retention 26% in 3 months
- Every service visit and parts order lands in one member profile.
- Trusted by Hyatt, Purina, Simon and Sherwin-Williams
Book a Demo
See a product walkthrough.
Trusted by leading consumer brands
Loyalty that shows up in the reorder rate.
Beauty & Skincare
48%
increase in revenue, year over year
“Directly attributable to the TrueLoyal reward program. This is phenomenal!”
Raphael FaccarelloE-Commerce Manager, Yonka Paris
Health & Wellness
2.32×
increase in repeat-purchase revenue
“We intuitively know that loyalty reward programs help increase repeat sales. The A/B testing helped quantify the impact.”
Fabricio Sant’AnnaMarketing Manager, Nature’s Fusions
Beauty & Skincare
+21%
increase in purchase conversions, first 100 days
“We are incredibly excited to see the immediate impact our community is having on our brand.”
Amy Calhoun RobbVP of Marketing, Hero Cosmetics
Pet Supplies
100K+
community members, 5,300+ reviews created
“We have these loyalists that we want to get the message out, to speak on our behalf, and in a more organic way than a brand trying to be the voice.”
Shonda BrownSr. Associate Brand Manager, ARM & HAMMER™ Cat Litter
Media & Publishing
6×
more articles per member vs. non-members
“Flexibility is key, the implementation was very fast. The team helped us in a lot of things.”
Juan Manuel Nava MadrazoChief Reader Revenue, Milenio
Automotive
26%
increase in customer retention, in 3 months
“TrueLoyal’s structured approach to create engagement with our customers was fantastic. The results we have witnessed in just 3 months is astounding.”
Bill LindsayPresident, Stage 3 Motorsports
Household
+16%
increase in product consumption, 41K+ members
“The Simple Solutions community has become a resource across our entire marketing department, as it helps us solve a variety of our business challenges.”
Brand ManagerARM & HAMMER™ Baking Soda
Food & Beverage
+20%
increase in sales since community launch
“The community has really leant itself to being able to drive offline or in store sales by creating these missions for consumers to engage at a retail level.”
Christine HigleySr. Brand Manager, Veggies Made Great
Beauty & Skincare
65%
increase in consumer retention
“We love the strategic consultation offered by TrueLoyal.”
Annette BergDirector of Customer Experience, DefenAge
Home & Gifts
31%
more repeat-purchase revenue, in 3 months
“We witnessed an impressive increase in retention. We are incredibly happy with the results!”
Diane MisselOwner, Blue Rose Pottery
Food & Nutrition
21%
higher average order value
“TrueLoyal’s suggestion to target customers to increase their AOV worked very well.”
Chris BairFounder, Keto Chow
Education
216%
greater engagement than last year’s Homecoming
“Everyone loves their 15 minutes of fame. We had hundreds of people tweeting us. It was wildly successful.”
Terry ConiglioDirector of Content Strategy, Georgia State University
The next purchase is a sure thing. Being the one who gets it is not.
Parts and service buyers are not brand loyal by default, they are loyal to whoever is easiest the day the part fails. Give them a reason to start with you, whether they buy direct, at the counter, or through a distributor.
Watch: why most loyalty programs fail
The difference between a parts and service program buyers actually use and one that quietly dies.
Automotive
See how Stage 3 Motorsports increased customer retention 26%
Stage 3 Motorsports sells performance parts to truck owners who come back build after build. A structured rewards program gave those repeat buyers a reason to keep every order in one place, and retention moved 26% in the first three months.
Read the case study →
This is the engine that keeps them coming back.
Points and tiers give a reason to come back to you, not the shop down the road.
Every service visit in one profile
Tiers the pro shop wants to keep
Build photos cleared to run as ads
Reorder timing you can act on
Connects to the systems your counter already runs.
Sync loyalty data across your storefront, your point of sale and your distributor orders, no rip-and-replace.
Make the next purchase yours.
See how it would work for your parts, your service and your buyers. Book your demo today.
Book a Demo